BANGKOK, 29 OCTOBER 2024
Frasers Property (Thailand) Public Company Limited, led by Mr. Sarit Triroj, Executive Vice President, Corporate Communication and Branding, received the third prize winner award for Best Property & Real Estate Influencer Campaign at the Thailand Influencer Awards 2024.
The company was recognised for its exceptional influencer marketing campaign, Grown-up Playground, developed in collaboration with UM Thailand.
The 'Grown-up Playground' campaign aimed to create an inclusive space that evokes nostalgia and fosters a sense of playfulness, promoting work-life balance and empowering working adults to embrace their inner child by incorporating familiar playground elements. Through a seamless integration of offline and online components, the campaign successfully leveraged insights from working people to design a truly engaging experience. By employing a comprehensive online communication strategy, Frasers Property Thailand reached an impressive audience of over 11 million people, generating significant brand awareness with over 28 million video views and 270,000 engagements. Aligned with its Purpose – Inspiring experiences, creating places for good. – Frasers Property is focused on enabling inspiring and inclusive spaces across all its properties.
