Frasers Property (Thailand) Public Company Limited (“FPT”) has paved the way for Thailand’s private sector to enhance operational standards and create sustainable societal value. Its two flagship projects, “C asean Samyan CO-OP” and “Giving Blood, Saving Lives,” served as models for socially impactful operations by leveraging Social Return on Investment (SROI) evaluation criteria to quantify their effectiveness. Through these efforts, FPT aims to set new benchmarks in Thailand for corporate responsibility while supporting efficient and impactful business practices.
Mr. Sarit Triroj, Executive Vice President, Corporate Communication and Branding, Frasers Property (Thailand) Public Company Limited, said, “The company is committed to leveraging its strengths and expertise to develop projects that benefit society, highlighting the Social Return on Investment, or SROI, as this helps enhance societal value. FPT is recognised as a leader in the country’s private sector for its comprehensive assessment of the deep impacts of its social endeavours. With C-asean Samyan CO-OP, a knowledge-sharing platform accessible to all, undergoing an SROI assessment, the results showed that every baht invested yielded a social return of 3.5 baht. Similarly, the recent ‘Giving Blood, Saving Lives’ project demonstrated a social return of 4.5 baht for every baht invested, equating to a 4.5-fold social return on investment.”
